Dana Rulf
From speaking to picture: clarity does not emerge from more information, but from making complexity visible so people can think, decide and act with confidence.
About
I support leaders, change-responsible roles and organisations in making complex situations understandable and actionable.
My work focuses on visualisation as a thinking and working tool — not as decoration or storytelling for its own sake. I use visual thinking to help people see the bigger picture, understand relationships, clarify priorities and create shared orientation in situations of uncertainty.
With over 20 years of experience working in international business environments and an MBA background, I understand organisational realities, strategic pressures and decision-making contexts. I speak the language of my clients and work at eye level with people in responsibility.
I work with organisations where decisions matter, where complexity is part of everyday business and where clarity is essential for effective leadership and change. By translating abstract topics, strategies and discussions into clear visual structures, I support better conversations, more focused decisions and stronger engagement.
I am not a strategy or change consultant. I deliberately work from the outside, bringing a visual perspective that complements existing expertise. Visualisation becomes a shared reference point — enabling teams to align, leaders to communicate clearly and organisations to move forward with confidence.
My work is used in leadership contexts, change processes, workshops and events, where visual clarity supports understanding in the moment and provides a lasting point of orientation beyond it.
