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The History and Evolution of the
Graphic Facilitation / Recording Field

by Christina Merkley

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Technological, Publishing and Relationship Advancements
Technology development has had a big impact on the graphics field.  First, being spanned in San Francisco, the early field grew as its Silicon Valley counterparts grew.  Many of the field’s first and lasting clients have been technology companies like National Semi Conductor, HP and Apple.  Much of the advancement of the field follows the boom (and bust, and boom) of the tech sector. 

The second way that technology has impacted the graphics field has been in the actual physical technology that visual practitioners use to document and distribute their visual medium.  In the very early days, it was not uncommon for pioneers like Sibbet to have to redraw their large displays, by hand, into smaller scale renditions, which would be photocopied and mailed to participants.  Eventually large photo-stat cameras were employed to take photographs of the wall size originals (but these huge machines were only available in the largest metropolitan centers).  

The field remained hampered by cumbersome, time consuming and expensive post-meeting reproduction methods until cheaper and more user-friendly alternative emerged in the mid to late 90s … in the form of digital cameras and photo-editing programs, as well as large scale printers and scanners.   This new technology was instantly revolutionary for this field.  Enabling many smaller size operations to do the work that only collectives with in-house studios were previously able to do. 

 

 

A documentation service business Landau Art has also emerged in recent years to service the needs of this specialized field.  

The adaptive influence of technology continues to make its mark on this field as several firms integrate multi-media platforms into their sophisticated web documentation, graphic planning, communication campaign, and story mapping offerings.

A publishing breakthrough occurred in this decade, in the form of pre-printed wall templates, called Graphic Guides® by The Grove Consultants.  These large size forms invite those who are ‘graphics shy’ (thinking they aren’t artistic enough to do graphic recording or graphic facilitation on their own) to bring visuals into their facilitation and group work.  There are a number of processes that have been ‘template-ized’ by various companies into their own products line: Strategic Visioning, Scenarios, Focus Group / Product Development, Graphic Coaching, and Disaster Response.  These tools have helped spread the graphics medium deep within many companies and organizations and into the toolkits of many internal and external consultants.

Another boom to graphics work during the 1990s was the development of various processes that have a graphic component to them, such as Future Search and The World Cafe.  As well as the continued and evolving work of assorted design, information architecture and visual thinking theorists, including (but certainly not limited to): Bob Horn, Richard Wurman, and Edward Tufte.

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