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member iconLynn Kearny

eample chart 1
The executive team of a large services organization needed to reach full agreement on a fresh and integrated approach to branding. The key challenge was to integrate the different knowledge and viewpoints of 6 strong personalities into a shared picture; one that accurately reflected a very complex set of external realities. The first hour of the meeting was used to create this industry map (above), using each team member's expertise. Once this context was established, the team was able to agree on a new branding strategy and flesh it out in a couple of hours.

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